Senior Marketing Executive

Kwun Tong, Hong Kong
Full Time
Marketing and Communications
Entry Level

What You Will Deliver

  • Report to the Hong Kong Head of Marketing 
    • Formulate marketing awareness campaign to enhance marketing knowledge of different company products including different types of vehicles, delivery, B2B and other products
    • Planning and execution of all overall marketing strategies including 
      • Life-cycle management to drive acquisition, engagement & retention 
      • Online channels: digital paid channels for social media content) 
      • Work with growth team to formulate online media strategy, review and evaluate  digital marketing activities across channels such as SEM, SEO, social, mobile, display, video, retargeting, content marketing, and email, offline marketing, digital coupon redemption and partnership efforts 
      • Social media content strategy
      • Offline channels
      • Partnership
  • Work closely with the data team, ops team and product team on project execution & product innovations
  • Defining outcome metrics and measuring campaign success on a weekly basis to optimize ROI

Who You Are

  • Degree holder in Marketing, Communications, Business or related discipline
  • Good command of both written and spoken English & Chinese is a must
  • 3-5 years of marketing experience with good marketing sense and knowledge
  • Familiar with growth marketing metrics (Google & social) to measure success of campaigns
  • Proactive, ambitious and self-motivated in a hyper-growth and fast-paced working environment 
  • Experience with Life cycle management is a plus
  • Experience in ad or marketing agency/ platform/logistics/ e-commerce fulfilment environment is a plus
  • Interest in latest marketing trend and technology
  • Ability to navigate through ambiguity and constant change 
  • Strong communication, negotiation and interpersonal skills
  • Creative, detail-oriented, and a strong team player
  • Experience with CMS and website update is a plus
  • Driving experience and knowledge is a plus
  • Candidate with less experience will be considered as Marketing Executive

What We Offer

  • Casual, flexible, and pet-friendly working environment
  • A company promotes learning, continuous improvement, and personal growth
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